The Summersday team had a vision to create a modern and quality-focused online store with sustainability, authenticity and artisanal finds at the fore. Their main goal: to offer their customers a homeware collection that is well thought-out with items that are stylish, unique and have a story to tell… From cactus silk cushions, to Malawi-style cane chairs and Moroccan leather pouffes – each product offering is sure to inspire the contemporary homemakers out there who are seeking something special for their home spaces.

The finished branding for Summersday features an illustrated symbol – the combination of a basket and a sun – customised for the brand to reflect the artisanal focus and symbolic of the warmth and light of the summer season.

Wide set type – making use of beautifully balanced letter shapes of the selected typeface – combined with a warm and energising colour palette, helps to create the modern, inviting and light feel that my clients wanted to portray.