Nicky and I have worked together previously on the branding and product design for her journal + stationery range called Inspired | Change, and it’s always the ultimate compliment when a past client comes back to you for new work! Nicky wanted to create a personal brand and website for herself, that would act as a point of convergence for all her business and service offerings. On top of being a multi-passionate entrepreneur, she has recently written and published a book too, so having a professional look and feel, and an appropriately functioning online home (one where services can easily be booked, information shared and products purchased) was super important.

With a thorough briefing session to kick start the process (props due to Nicky being incredibly detailed and organised), I felt a strong sense of clarity and direction for how this brand needed to look and feel: soulful, feminine, inviting, light, flowing and simple but significant were some of the brand keywords I approached the design with… From there, rolling out the design of Nicky’s website felt effortless thanks to the colours, typefaces and brand elements that are part of the core identity. Easy navigation for the site, and making sure it worked well on all devices was a primary focus alongside communicating all the information in an easily digestible manner.